Apple & IBM Partnership
So long are the days of intense detestation for each other. Today, Apple CEO, Tim Cook, and IBM CEO, Ginni Rommety announced that their companies were partnering for the future. The main goal of this partnership is to create “Made-For-Business” apps for Apple’s iPhone, iPad, and Mac devices with the help of IBM’s big data and analytics. At first look, this partnership is a win-win as it helps IBM move towards capitalizing on the “mobility” driver of the technology sector and it helps Apple reach towards the enterprise market, a weaker area compared to its stronghold on the consumer market. Both company’s stocks were up after market hours on the announcement.
Along with the partnership, Apple is looking to bring an iPhone with a larger screen to the market soon and recently hired a Tag Heuer exec for its future iWatch. This leads to a testing time for Samsung, whose earnings missed big on S4 sales last week. Apple reports 2Q 2014 earnings on July 22nd and is consensus analyst earnings have them coming in with $1.22 EPS for the quarter. Time to wait and see.
Bank Earnings Beat
Speaking of earnings, which are for the most part kicking off this week, we saw Goldman Sachs and J.P. Morgan beat expecting earnings this morning pretty handedly. JPM reported EPS of $1.46 compared to consensus analyst estimates of ~$1.29. The beat came from their fixed income trading profits declining less than expected in a market that has been characterized by low volatility.
Goldman crushed expectations and became the first bank so far to report higher revenue in 2Q14 than 2Q13. GS’s reported $4.1 EPS vs expectations of ~$3.2. Increased revenues from boosted activity in their investment banking and investment management arms were helpful with their beat.
It’s not often that a company’s stock goes up on the same day it announces that it has to pay $7 billion dollars to end a government investigation, but today, that was just the case. Citigroup came out a relative winner today. On the same day it reported signing a $7 billion agreement to end government investigation into its MBS activities that helped cause the crisis, it reported EPS of $1.24 vs expectations of ~$1.05. Helping this earnings beat was the fact that its trading revenues fell less than expected, which seems to be the common theme among Wall Street banks so far this earnings season.
Yellen Grilled On JPM’s “Living Will” & Moves Markets
Federal Reserve Chairwoman Janet Yellen went in front of the Senate Banking Committee to deliver the semiannual monetary policy report today. A majority of the questions that were asked came to no surprise.
A summary of the questions:
- “When will rates rise?”
- “When will tapering officially end?
- Is there a chance we could continue to buy more bonds after QE ends?”
- What’s going on with the US labor market?”
These questions received the usual answers that we’ve been hearing for the last few months.
Two noteworthy pieces did come out of Ms. Yellen’s testimony to Congress.
- The report singled out valuations on small-company, biotech, and social-media shares when she said their valuations appeared to be “stretched.” This sent the major indices down from their morning highs, especially the Russell 2000, and caused a sell-off in biotech and social media ETFs.
- At the end of the testimony, Ms. Yellen was grilled by Elizabeth Warren on the state of J.P. Morgan’s “living will”. The phrase “living will” comes from a provision in the Dodd-Frank Act that requires Wall Street banks to create a report on their strategy for, “rapid and orderly resolution in the event of material financial distress or failure of the company.” Warren pointed out that compared to Lehman Brothers, whose bankruptcy helped trigger the crisis, J.P. Morgan is huge. Its $2.5 trillion in assets is three times larger than Lehman’s $639 billion at the time it went under and its 3,391 subsidiaries are 15 times as many as Lehman had. Clearly, this would lead to a much longer and more difficult process of liquidating and moving the bank’s assets in a quick and orderly fashion if disaster were to strike the company. I was hoping to hear more from Janet Yellen on this, however, Warren chose to cut her off several times before we could really get a full answer.
Fixing The Shiller CAPE Model
Philosophical Economics wrote a great piece about the downside of relying on the Shiller CAPE ratio. While the tool has been criticized because it has been consistently stating that equities are overvalued for a large part of the last decade, very few have proposed a solution to fix the model. This piece goes into great detail to describe how changes in earnings due to small tweaks in GAAP and the treatment of goodwill have affected it. Perhaps, Pro-Forma adjustments are the solution? However, changes definitely need to be made in order for investors to continue to claim that the Shiller CAPE is still a credible model going forward.
KKR Charging Its Own Investments I-Banking Fees
A little over two weeks ago, payment processing company First Data received a $3.5B equity injection from its controlling private equity companies. I noticed this when the highly levered company’s bonds dropped in yield significantly from this action and made some big news in the credit markets. This financial engineering move has the potential to save the First Data billions of dollars going forward if they decided to call their debt and reissue at assumed lower borrowing rates with an improved credit outlook. However, I came across this article that shows KKR went ahead and just took $40mm out of that $3.5B total for underwriting fees. I’ve never heard of a P/E firm pulling this move, but it could potentially be the industry standard for private companies with multiple large owner interests going forward.
The End of QE (Is In Sight)
After its June meeting, the Fed has made plans to end its quantitative easing program in October of this year. In that month, the Fed will purchase its final $15B in bonds and mortgage backed securities (presumably until the next recession). This meeting was held before the release of the extra 288K+ non-farm jobs added in June, which goes to support the Fed’s theory that the economy will continue to slowly improve & support itself and that the stimulus isn’t needed anymore.
While this clears up one of the questions for the Fed, a more important question remains for investors: when will interest rates go up? When quantitative easing began during the crisis and rates plunged down to zero, Fed Chairman Ben Bernanke stated over and over again that rates will remain low for a considerable time and to his credit, they have. However, FOMC members have been hinting at a future rate increase coming in the next few years which has led to a lot of speculation. Wall Street is starting to pay more attention to the FOMC “Dot Plot” which shows where each FOMC member thinks the Fed benchmark rate will be at certain points over the next two years and beyond.
This chart shows congruency among the members of their thoughts on the rates through 2014 and going forward after 2016, however we see a lot of differing opinions as to where the Fed benchmark will be in 2015 and 2016. There are a lot of differing thoughts on the future of rates, from PIMCO’s Bill Gross betting big on a “New Neutral” to Goldman’s Jan Hatzius’s thoughts. Only time will tell who the winner is, but we know who the loser will be; the FOMC having to deal with Wall Street’s prying questions and pressure over the next few years.
A Better LIBOR?
Interesting piece by Quartz on how a new company called Credit Benchmark which is aiming to create more reliable and transparent benchmark data. With banks being accused of manipulating LIBOR and a handful of other reference rates, it sounds like this company could have a shot. It reminds me of IEX, the exchange created after the controversy caused by predatory high frequency trading earlier in the year. I really hope this pans out and becomes the new normal because after all of the lawsuits being brought on banks in the past few years, some ethics and credibility in major financial institutions is much needed.
-How to improve the lack of liquidity in the credit markets?: get rid of the complexities of the debt issues and make them similar to the equity markets on the exchanges.
-We just had DOW 17,000 yet short selling is low?
-Charts that show why trading volume remains low: increased regulation & ETF popularity
-Effects of taxes show that being the best trader in the world doesn’t compare to buy-and-hold results
–Myths that hurt investors. Just remember, you’ll never be Buffett, nor will the stock market make your riches for you.
-Everyone will eventually own a smartphone and Android will disappoint from here on out
Finally, An Idea For A Legitimate Show On Investing
Every day at my internship, the mounted televisions show a muted CNBC. While the channel sometimes does show decent programming (interviews with industry leaders are about all I’ll watch), a majority of it is just useless noise that investors shouldn’t bother with. The worst part about some of the programming is that people will make emotional-based trades (the worst kind) based off of what some “financial pundit” says on TV. It’s important to remember that the pundit making these recommendation has no idea about your background, education, financial standing, needs, or goals and top of that, they’re right about their picks about as often as you are. Most don’t realize this fact because the financial gurus on TV aren’t actually held accountable for their picks. When was the last time you heard one of them say “Oh, uh…yeah, last month I told you to buy XXX company and now it’s down XX%. I’m sorry about that.”? The answer is “Never.”
One of my favorite blogs to read consistently, A Wealth of Common Sense, recently featured on article on how to create a solid television show about investing. Here are Ben’s thoughts on his idea for a financial TV show that will cater to a long-term investor
– It would only be on once a week.
-Weekly guests would include the different ETF and mutual fund providers along with portfolio managers to explain their strategies and fund options.
-The audience could call/email/tweet their questions on the portfolio management process.
-There would also be a financial advisor segment to discuss how they run their client portfolios and any issues that seem to come up on a regular basis.
-Guests would get at least 15-20 minutes a piece instead of the 5 minute soundbites they get now so they could explain themselves and their positions in detail (other guests would include authors, bloggers, academic researchers and successful individual investors).
-Obviously, you would need many different voices to share their experiences and thoughts since there isn’t a single way of doing things.
-A focal point would be investor behavior and how human nature messes with our decision-making process. There is talk of the ‘dumb money’ from time to time on financial programs these days, but not much coverage gets paid to the long list of cognitive biases that seem to affect every investor, both professional and novice, in different ways.
Ben really hits the nail on the head with this article and it would be delightful to see a show on TV that actually educates its audience on the fundamentals and what’s really important. Now if this was made into a show, I would actually watch intently and encourage others to do the same. However, it’s not likely to ever happen as it wouldn’t feature men screaming at exchanges and other annoying eye-catching “entertainment” that the current programming is so fond of.
Lack Of Literacy
According to a study by the Organization for Economic Cooperation and Development, American teens are lagging behind in financial literacy, especially when compared to top countries like China and Belgium. The executive director of the Foundation for Financial Planning, Jim Peniston had a quote that caught my eye:
“I don’t put it on the school system, I put it on our generation. What do kids learn? They learn from what they see at home.”
I agree and disagree with Jim on this quote. I do believe it is important for parents to teach their children the value of money, the importance of saving, and to educate them on the rest of the financial basics. However, I do believe that the lack of financial literacy is a failure of our education system. Financial literacy is one of the most important skills to be taught in schools, from elementary to university, as I wrote about here. I’d go as far as to argue that a student’s level of financial literacy is far more important than their GPA. Those that don’t understand it generally end up taking on more debt, accumulating less wealth, and being poorly prepared for retirement or personal emergencies. While I do believe that this should be taught by parents, I see no excuse as to why it has not been taught in schools. It gives kids a solid foundation for financial well-being and will prove useful throughout their entire lives, unlike, you know, an art class.
Golf Courses: The New Distressed Asset Investing
Private equity firms are heading into new assets, like troubled US golf courses. The last decade hasn’t been good for most of those in the golf business. The boom in new golfers with the emergence of Tiger Woods as a dominant player in the late 90’s and early 2000’s has faded away. That, paired with tough economic times has led to a decline in new golfers, rounds played, and overall profits of golf courses. Last year, only 14 new courses opened while 157 closed down as owners decided to shut their doors rather than continue to take losses with the extensive operating expenses that are required for basic course upkeep.
It will be interesting to see how these investments pay off. While I’m not sure that golf will ever return to the Tiger-mania days that had new golfers out to the courses in droves, I think it could make a rebound if younger golfers get hooked again. The PGA is rolling out its new “A Quick Nine” initiative to get golfers to play nine holes, versus the typical four hour 18 hole round. Perhaps a shorter time commitment could attract more people that aren’t willing to spend half their day playing golf. Regardless, it will be important for these private equity firms to find a way to create value for a new version of customers if they really want to turn the business around. I believe that this could come from expanding some of the services the golf club offers (spas, workout facilities, pools, etc.) and changing up the membership styles to be more customizable and attractive.
Battle For Bankers
Private equity firms are really starting to piss off investment banking programs with their recruiting tactics. What’s next? Going “full SEC football” and laying dibs on middle school students? Okay, maybe that was a little exaggerated, but the recruiting intensity is ramping up as we see a lot of young talent heading away from Wall Street for Silicon Valley.
Michael Lewis: Not A Fan Of Deeb Salem
I’ve always been a big fan of Michael Lewis’s work from Liar’s Poker to Moneyball (Flash Boys is still on my reading list). The other day he made fun of Deeb Salem, the former Goldman Sachs trader who is disgruntled about not getting the millions that he was “promised”, in a fake letter to his mother and oh was it funny.
All-Time Investor Scoreboard
Just over three weeks ago, I was one of nearly 150,000 candidates signed up to sit for one of the levels of the CFA Program. As I strolled into the Des Moines testing center, shuffling through my pile of notecards one last time, I wasn’t surprised to look up and see faces that ranged from “falling asleep exhausted” to “on the verge of tears.” However, something did surprise me about the crowd: there were very few candidates that appeared to be my age.
So why did I, a college senior, decide to sign up to take what is commonly known as Wall Street’s hardest exam?
A Key Certification In Investment Management
Prior to starting my internship as a credit research analyst, I had only heard a little about the designation. It wasn’t until the first day at my internship that I noticed how prevalent it was in the investment management world. After meeting with many of my new coworkers, flipping through pitchbooks, and looking through sell-side research reports on Bloomberg, I realized that it was actually relatively uncommon for analysts and portfolio managers to NOT have those three little letters at the end of their name.
My thoughts were reaffirmed after looking at the different professions that CFA charterholders currently work in. One can certainly tell that the designation is most prevalent in investment management. The most popular positions held are:
- Portfolio Managers – 22%
- Research Analysts – 15%
- C-Level Executives – 7%
Furthermore, a lot of job postings for investment management, portfolio management, or equity/credit research roles will have a note in the applications that say they are specifically looking for candidates that have their CFA charter. Take a look around on LinkedIn and Indeed, even for entry-level positions, and a common theme is to see lines like “Completion or progress toward CFA Designation preferred” or “CFA Designation is an asset.”
Getting My Foot In The Door
I recognized that if I passed this exam, just being able to add the simple “Passed CFA Level I Exam” to my résumé could potentially open up some doors in my future job search. Obviously, it wouldn’t guarantee me a job, but it could be the difference between a firm offering me an interview and them tossing my résumé in the trash. When competing against some of the world’s best and brightest for top entry-level finance roles, a job candidate needs every edge they can get. Having even the slightest edge on my résumé is increasingly important in today’s world as top Wall Street firms like Morgan Stanley are giving offers to less than 2% of summer analyst applicants. (For comparison, Harvard’s acceptance rate was 5.9% last year.)
Hiring managers are looking for a lot of different things when screening candidates, with some of the top basic requirements being:
- Is this candidate smart?
- Can he or she handle the workload?
- Does this person have an actual interest in the work?
While these questions can be answered by asking challenging interview questions and taking a look at prior academic performances, I personally believe that making progress towards earning the charter helps to answer all of these concerns. The men and women in this line of business know what it takes to be a successful CFA charterholder and that’s why the designation is so well-respected.
Expanding My Knowledge Base & Demonstrating Passion
The Candidate Body Of Knowledge, or CBOK, covers an expansive amount of investment knowledge and is no easy endeavor, to say the least. The Level I books total over 3,000 pages and candidates study, on average, over 300 hours. Oh, and keep in mind that the average candidate fails. The curriculum has candidates diving into everything from ethical dilemmas to the calculations of bond convexity and duration via seemingly endless readings, question banks, and mock exams over a 5-6 month period. Personally, I found that I learned more from five months of self-taught studying than I learned in over three years of attending college classes requiring tens of thousands of dollars in tuition, but I digress.
Studying over 300 hours for the Level I Exam while taking college classes, working a job, and handling numerous other responsibilities is quite the achievement. Taking on this difficult program that fails a majority of its candidates requires a true passion for investing to keep from burning out and giving up. It shows that candidates that sign up for the program have decided to invest in themselves and continue their education past their undergraduate years. The passion and tenacity that candidates demonstrate might as well be considered as a prerequisite for breaking into top finance roles.
It’s Easier While You’re Younger
Those that are majoring in finance already have a solid knowledge base of the major CBOK topics and have the classwork relatively fresh in their mind versus those that have been out of school for more than a few years. Taking a look at the weights, most students will realize that by the time they’re seniors, they’ll have learned at least a little about a majority of the topics, the only real outlier being the “Ethics and Professional Standards” section that accounts for 15% of the Level I exam.
In my opinion (and from what I’ve heard from my colleagues), it’s definitely easier to get a head-start and take it while you’re younger. As a senior in college, you (hopefully) aren’t married and you don’t have any kids. Imagine trying to study 20+ hours a week after working 60+ hours and simultaneously having a marriage and handful of kids to tend to. Sounds a lot more difficult doesn’t it? No thanks, I’ll pass.
“But how do I find time for over 300 hours while attending school?”
As long as you plan ahead and allow five to six months for studying, it’s actually not that hard to fit the studying into your schedule. If your target goal is to study 340 hours over 6 months (26 weeks), you’ll need to add around 13 hours per week into your schedule. At first, this may seem like a lot, but it’s less than two hours per day on average. Yes, this may mean you’ll have spend a little more time in the library and a little less in the bar, but you’ll live and it’ll be entirely worth it at the end. Contrary to the commonly perceived belief, you can still have a social life as long as you plan your study schedule appropriately and study efficiently (this means turning your phone off).
Relatively Speaking, It Doesn’t Cost Much
Regarding costs, the initial one-time enrollment fee is $440 and the exam fee is discounted the further ahead you sign up.
- Signing up by the first deadline – $600.
- Signing up by the second deadline (about four months prior to the exam) – $800.
- Signing up by the third and final deadline (about three months prior to the exam) – $1,170.
Although $1,040+ for one exam can sound like a lot to a college student, if you do a little cost-benefit analysis and put it in perspective, it will probably turn out to be around the same, if not less, than one class at your university. In addition, that amount also pays for the six CFA Program books that you’ll be getting quite familiar with. Besides signing up early, another way to potentially save some money is to check out your local CFA Society to see if they offer any scholarships. Additionally, don’t be scared by the annual dues that charterholders are required to pay. Odds are that your future employer will actually cover those costs for you as well as the remainder of your exam fees.
Believe it or not, the biggest cost of the program is actually the opportunity cost. If you spent those 300 hours working at $15/hour, you could pull in and additional $4,500 before taxes. Right now, that’s a considerable amount of money for me and other college students. However, I believe that those opportunity costs right now are much smaller than the opportunity costs I would be faced with if I delayed the studying into my late twenties or thirties. It makes total sense to believe that with a bachelor’s degree and a couple years of industry experience under my belt, my future time and compensation will be valued at more than $15/hour.
The Additional Networking Opportunities
One of the least talked about perks of the CFA Program is that it’s a great way to network. Take a look at your local CFA Society and you’ll likely see successful individuals from top firms in your state/region that make up the leadership team and board of directors. Signing up and attending some of these events could perhaps be the most beneficial part of the CFA program. It’s a great way to gain some insight on the industry from experienced professionals and to introduce yourself to the industry leaders that could one day help you land a job.
At The End Of The Day, It Made Sense For Me
The decision to sign up and commit to the rigorous program is not one to be taken lightly. The CFA charter is one of the hardest designations to obtain and it provides benefits only within certain areas of finance. You should make sure your decision is based on a true interest in investing and the corresponding material that you will be spendings months, and eventually years, on. If you believe you are interested in the program, I would highly recommend doing some additional research for a few days on all of the requirements and expectations to make sure that it really is the right fit for you at this point in your life. I was lucky and was able to study for it while interning full-time and not taking college classes. I had many discussions with friends and coworkers that are charterholders or are currently pursuing the charter before I decided to make the leap and sign up.
Even if I hear back in late July that I did not pass, I will still look back favorably on my time spent studying. I took on the biggest challenge in my life thus far, learned skills and a wealth of information applicable to my internship and personal investing, and helped prepare myself for a role as a future analyst. I learned a lot about the CFA curriculum, but just as importantly, I also learned a lot about myself along the way.
Disclaimer: All opinions are my own. The CFA Institute does not endorse or promote any part of this blog. CFA Institute, CFA®, and Chartered Financial Analyst® are trademarks owned by CFA Institute.
- In my most recent semester at Iowa, I completed classes including Investment Management, Corporate Finance, and Corporate & Financial Risk Management
- Mostly full of lectures on theories that, for the most part, aren’t actually applied (CAPM, EMH) and heavily weighted on multiple exams
- I sat for Level I of the CFA Program in early June after five months and 400+ hours of studying
- Exam oriented (obviously) with a broad “foot deep and a mile wide” sense of learning about everything from ethics to dividend discount models
- I’ve read articles and books on finance and investing in my own personal time
- Often brings a more historical approach often citing previous examples in economic history at my own speed
- I’ve learned about credit research analysis and the debt markets since starting my internship in January
- Fast-paced environment approach to how analysis and bond trading is really done in the real world
Each way of learning has its own pros and cons, but the various curriculums and methods have brought me a larger knowledge base nonetheless.
I recently read a blog post called “Rethinking The Finance Curriculum” by Tim Johnson and have found it to really hit the nail on the head. At the end of his great post that looks at typical business class requirements and the curriculum of the CFA Program, he comes to an interesting conclusion as to what should actually be emphasized:
In summary, my syllabus structure would be
1. The nature of money (macroeconomics and more)
2. The purpose of finance (history and ethics)
3. The practice of finance (behavioural, risk and asset management
4. Tools and techniques (optimisation, statistics)
While I do agree with most of his thoughts, here are three items that I think should be added to and/or most emphasized in the typical business curriculum regarding finance:
- Personal Finance & Financial Literacy – It’s a shame that this isn’t a required class or group of classes taught at every high school and again at a more in-depth level at colleges. No matter what career path you decide to venture into, you’ll need to at least understand the basic concepts of personal finance and financial literacy. Hell, even before you decide to venture into a career, you need to have a good grip as you’ll most likely be making a choice that will cost you tens of thousands of dollars: what college to attend. From understanding the banking system, loans, mortgages, savings and investing methods, products, and tools is increasingly important in today’s ever-changing financial world. Financial literacy is a huge key to success and it’s frighteningly shocking how few people can even calculate a monthly car payment anymore.
- An Emphasis On Economic History – Interning and listening to conversations between analysts (especially sovereign), portfolio managers, and traders has made me realize that I haven’t learned much about the history of finance or the financial system while at school. Frequently, I will read about or hear past economic events brought up, from the 1997 Asian financial crisis to the OPEC oil price shock, and I find myself not knowing nearly enough to participate in a discussion on the subjects. I’ve also found it increasingly important to learn how everything in the financial markets move when other parts and pieces move up and down. Hearing discussions about what will happen to Country X’s economic demand and currency strength if Event Y happens in Country Z is a very important side of finance that I have yet to learn much about in my classes.
- A Comprehensive Look At Major Industries, Sectors – While at my internship, creating models and analyzing companies in various industries and sectors has opened my eyes up to how little we actually learn about them in our current classes. Understanding how companies in the technology sector operate and how analysts valuate them versus other sectors would be great base information to know coming out of college. I would be willing to bet that most graduating finance students couldn’t name half of the sectors that make up the S&P 500.
I’m interested to hear the thoughts of others in the finance community.
If you haven’t noticed yet, Yo is one of the hottest new apps and has made quite the headlines over the past week, from Business Insider to The Colbert Report. It has rocketed into the Top 10 in the Apple App Store and passed Snapchat, Instagram, and Facebook along the way. The app took a measly eight hours to create and is so ridiculously simple that it actually made me laugh the first time I used it, but it’s founders Moshe Hogeg and Or Arbel aren’t laughing after raising $1.2 million in funding and looking for additional engineering talent in San Francisco. (Side note, their job application shouldn’t surprise you https://medium.com/p/76e18a2c686c)
In the last year we’ve seen WhatsApp take the world by storm and get acquired by Facebook for $19 billion and we’ve seen Snapchat make various tweaks to its original creation while turning down $3 billion and $4 billion offers from Facebook and Google along the way. King Digital also created the addictive Candy Crush game and was valued at $7 billion at its IPO. After seeing the giant hype and valuations of these three, you cant help but think back to 2000 Tech Bubble when we saw ridiculous valuations for any company that promised an Internet presence. Could the possible future IPO or acquisition of Yo be the “Pets.com” of a 2014-2015 tech bubble burst stemming from smartphone apps as David Einhorn has been predicting?
Personally, I believe Yo will be a phenomenon for a few weeks and eventually die out like Draw Something, but I’m excited to see what the future holds for this app and to see the strategy of the founders going forward. How long will Hoegeg and Arbel run with the app before being pressured into finding a way to create revenue? What metrics and forms of user analysis will be used to find the potential monetary value of the company? Only time will tell if it just replaces the typical “You up?” text at bar close for a few weeks or if it will evolve and eventually replace the basic text message.
Millennials (Generation Y) are the youngest adult generation and are roughly defined as those born between 1980 and 2000 (Generation X: Born 1965-1980 and the Baby Boomers Generation: Born 1946-1964). They’ve been given a lot of other names like ”Generation All About Me”, “The Complaining Generation”, “Generation Everyone Gets A Trophy”, but to describe them in one long line:
They are America’s most racially and ethnically diverse generation ever and are classified as being political and social liberals, tech savvy, healthier, highly educated, less religious, slower to get married, and saddled with debt and lousy, underpaying jobs.
Why Is This Important?
The Millennial generation is huge; 7% larger than the baby-boomer generation and consists of 86 million people. The annual spending of this generation is going to be $2.45 trillion in 2015 and that number will grow to $3.39 trillion by 2018 so the trends and preferences of this generation are going to have a powerful effect on the businesses we see growing and created in the future.
86 Million is the size of the Millennial generation as of 2014, 7% larger than baby-boomer generation. (Barrons)
59.2% are white, 19.9% are Hispanic, 13.5% are black, 5.1% are Asian (Millennials Civic Health Index)
70% are affiliated with any type religion compared to 78% of Gen X and 83% of Boomers. (Pew Research)
50% classify themselves at politically independent, 27% Democratic, and 17% Republican (Pew Research)
60% voted for Barack Obama in 2012, 66% in 2008. (Pew Research)
90% used social networking sites in 2013, compared to 78% of Gen X, and 65% of Boomers (Pew Research)
1.8 hours spent per day on social media sites by the average Millennial (US Chamber Foundation)
55% have shared a “selfie” on a social networking site compared to 24% of Gen X and 9% of Boomers (Pew Research)
2.5x more likely than older generations to be an early adopter of technology (Barkley)
60% have uploaded content to the web vs. 29% of non-Millennials (Barkley)
27 times per nonworking hour that consumers in their 20s switch between communication platforms and devices (Advertising Age)
85% of those 18-29 use their phone to go online, compared to 73% for those aged 30-49, and 51% for ages 50-64. (Barkley)
65% of Millennials say losing their phone or computer would have a greater negative impact on their daily routine than losing their car. (Zipcar)
41% have only a cell phone and no landline, compared to 24% of Gen X, and 13% of Baby Boomers. (Pew Research)
75% of Millennials with TVs use it to watch “Over-The-Top” content (Netflix, Hulu, etc.) while 68% use their connected TV to watch programming from cable or satellite. (NPD Group)
36% of 18-31 year olds are living at home with their parents as of March 2012, up from 32% in 2007. (Pew Research)
20% of 27 year olds own or pay a mortgage. (The Atlantic)
21% of Millennials are married; 42% of Baby Boomers were married at this age. (Pew Research)
38% have 1-6 tattoos and 23% have a piercing in some place other than an earlobe. (US Chamber Foundation)
63% of Millennial workers have a Bachelor’s Degree (Millennial Branding)
45% of 18-24 year olds were currently enrolled in college in 2011 compared to 31% in 1990. (NY Times)
38% were bilingual as of 2013, up from 22% in 2003. (Nielsen)
32% believe America is the greatest country in the world compared to 48% of older generations. (Pew Research)
52% believe personal success is the most important thing in life compared to just 31% of older generations. (Barkley)
Austin, Texas is the city with the highest concentration of Millennials, followed by Salt Lake City, Seattle, Los Angeles, and Denver. (Nielsen)
33% regularly eat organic foods compared to 18% of older generations. (Barkley)
58% say that are willing to pay more for all natural and organic food products (Alix)
60% work out on a regular basis compared to 43% of non-Millennials. (Barkley)
81% of 20-24 year olds had a driver’s license in 2010, down from 92% in 1983. (CNW Marketing Research)
$2.45 Trillion will be the annual spending of the Millennial generation in 2015. It will be 3.39 Trillion in 2018. (Oracle)
Google – Favoritebrand among Millennials in 2013 followed by YouTube , Amazon, Nintendo, and Oreo (Vision Research)
BMW – Top prestige brand for Millennial men. Chanel was the most prestigious for women. (L2 Prestige Brand Study 2010)
4 – Number of banks in the Top-10 brands hated most by Millennials (Scratch)
45% will go out of their way to shop at stores offering rewards programs. (Barkley)
47% of Millennial females and 38% of males reported shopping for clothes more than twice a month. (Boston Consulting Group)
38% are willing to leave brands they perceive to have bad ethics (Adroit Digital)
48% say word-of-mouth influences their product purchases more than TV ads. Only 17% said a TV ad prompted them to buy (Intrepid Study 2010)
77% participate in loyalty reward programs (Aimia)
41% have made a purchase using their smartphone (Edelman Digital)
51% use smartphones to research products and services when shopping compared to 22% of older generations (Barkley)
11% of US auto sales went to 18-34 year old buyers in 2012, down from 17% in 2007 (CNW Marketing Research)
$27,547 is the average outstanding balance for a borrower with student debt. One in eight has more than $50,000 in student debt. (USA Today)
538% – How much the cost of college has risen since 1985. (Labor Department)
94% would like cash in place of gifts for Christmas (Upromis)
38% have difficulty affording groceries compared to just 21% of those 55 and older (Information Resources, In.)
$39,700 is the median salary across Millennials (Pay Scale)
21% is the amount the average net worth of 29 year olds has fallen since 1983. (Urban Institute)
42% of Millennials when asked, “If you were given additional money, what would you do with it?” said “Pay off debt.” (UBS)
$2,241.20 is the average checking account balance of a Millennial compared to Gen X that maintained an average of $2,081.80. (TD Bank)
6% believe they’ll receive full benefits from Social Security. More than half believe they’ll receive no benefit. (Pew Research)
52% of a Millennial’s overall asset allocation is held in cash and 28% is held in equities. Non-Millennials hold only 23% of their overall asset allocation in cash and have 48% of their assets in equities. (UBS)
43% describe themselves as “conservative investors” compared to 31% of Boomers. (Accenture)
28% believe long-term investing is a key to achieving success, compared to 52% of Non-Millennials that believe long-term investing is a key to achieving success. (Pew Research)
83% of Millennials who work for companies offering a 401(k) plan enroll in the program. (T. Rowe Price)
84% are seeking investing advice (Merrill Lynch)
61% would be interested in having video meetings with financial advisors. (WealthManagement.com)
In The Workforce:
75% of the US Workforce will be made up by Millennials in the US Workforce by 2030. (BPW)
16.3% of Millennials are classified as unemployed in the US (US Labor Dept)
48% of employed college graduates work in jobs that don’t require a four-year degree (The Center For College Affordability and Productivity
284,000 college graduates working minimum-wage jobs in 2012 (Wall Street Journal)
5.36x is how many times more likely a Millennial is to hold the position of a “Merchandise Displayer” compared to older US generations. Other notables include Clothing Sales Representative (4.63x) and Cell Phone Sales Representative (4.03x) (Nielsen)
27% are self-employed (US Chamber of Commerce) and 46% wanted to start a business in the next five years (Employers Insurance)
4% of employers reported parents attending their children’s job interviews. (College Employment Research Institute)
23% of companies reported having heavy contact with parents of Millennial employees. (College Employment Research Institute)
2 years is the average job tenure for Millennials, compared to 5 years for Gen X, 7 years for Baby Boomers, and 10 years for the Silent Generation. (Pay Scale)
47% work for companies smaller than 100 employees, 30% work for companies of size between 100-1500 employees, and 23% work for companies with 1,500+ employees. (Pay Scale)
69% believe office attendance in unnecessary on a regular basis. (Cisco)
Jeff Bezos looked excited to show of the new Amazon Fire Phone on Wednesday, however I can’t say that I feel the same way about the new product.
Here are my quick thoughts:
- With the initial price rolling in at $650 (without contract), it’s just below the Samsung Galaxy S5 and the iPhone 5S at $700 and $750, respectively. I’m a little disappointed as I thought Amazon would stick to its traditional ways and go real low, igniting a price competition much to the consumer’s delight.
- The Fire Phone will have five times less apps than both iOS and Android – a big negative.
- Using AT&T as the sole carrier for a few years (similar to what Apple did with the launch of the iPhone) is a great way to cut costs rather than creating phones for each large carrier. Good thinking there.
- Four front-facing cameras that analyze your eye movements is not only sort of freaky, it also seems as though it will be a huge drain on battery.
- I do like the Firefly feature that allows users to essentially “scan everything” and find (buy) it on the Amazon website. If I was a retailer, I would be terrified of this, although people already have been going into brick-and-mortar stores to see what they like and then walking out to buy it online for cheaper.
- If Bezos thinks that 3D is the big differentiator that will take out Apple and Android, he’ll have to try again.
- I believe the money invested in this product could’ve been used as research and development for a more promising idea.
I think we’ll see a small percentage of people switch to Amazon as their contracts expire, but nothing crazy. If they rolled out a cheaper phone that was targeted to a larger audience, I think they could’ve had a game changer. Without a game changer, good luck taking on Android’s killer ~80% worldwide smartphone market share and Apple’s cult-like following that won’t switch brands.Continue reading